An audit permits us to get into the nuts-and-bolts of the social media platform - to gain behind-the-scenes access so to assess, review and update clients' existing social media accounts. A client's digital presence is far more likely to succeed when it is optimised with working links & up to date business information.
It's important your business shines, particularly on the most relevant platforms. The power of omnipresent content can amplify your marketing message and keep you relevant amongst your target audience.
Our social media audit includes an update (or creation) of information bios & contact details, and ensures all relevant cross-links are connected. For most clients, social media platforms contain key info to point back to their website - usually the primary hub of the business.
We can either audit or set up social accounts across Facebook, Instagram, Linked In, Linktree, Youtube, Pinterest, TikTok and Google My Business. It depends on what's right for you!
It's important for clients to clearly define their audience, ie, know who they are talking to; know what they want to say; and know the best way to share that message. Together, we can figure out desired key messaging and create a strategy & plan to deliver relevant content & keep the punters interested.
Sometimes, it's good to bring it all back to where it started.
Monday Creative works with clients to review & reaffirm their original 'why': to re-evaluate the purpose of their business & reflect on their original (and current) mission, culture, vision, & values.
Once we know where we are going and what we want to achieve, we work with the client to create an "on-brand plan" which aligns with & reflects their defined goals & objectives.
Sometimes a simple refresh and reminder of what they're about is all that is required to get back on track. From here, the focus switches to developing dynamic content and attracting & establishing a strong connection with existing & potential audiences.
Our primary objective is to support clients to manage their own social media journey. Once a robust roadmap is in place, it's about supporting the business to consistently show up, create great content, attract, engage, and connect with their audience.
After all, it's called 'social' media for a reason!
Understanding that working on and within social media platforms does not always come naturally, Monday Creative offers the option of regular client check-ins and ad-hoc or ongoing training.
This supports the client to remain up-to-date with latest platform developments & ensure their social media presence is optimised.
Training and Trouble-Shooting sessions are available on an ad-hoc basis, where we work through the basics of social media posting. For example (but not limited to):
Sessions are tailored to suit needs. Please enquire for more information.
Creating from scratch, including research to incorporate relevant keywords to optimise on-page SEO. Regardless of the subject, the goal of content remains the same: make it entertaining, educational, inspirational and (subtly!) promotional. Defining a clients' vision, goals, audience & key messaging is all that it takes to provide the bones for an engaging & relevant piece of writing.
To review existing content, refresh and update to incorporate latest news and developments. Refreshing website content is great for SEO and increasing organic google rank.
Sometimes it's good to have a fresh pair of eyes over an important piece of content. The benefit of legal training combined with a journalistic background means Melissa can provide objective and independent analyses and conjure alternative angles for new opportunities.
It's good to keep websites fresh and audiences up to to date. It's incredible the difference regular news articles and blogs can make to keep your followers engaged and your digital presence high.
Once Monday Creative works with a client and understands their business, the creation of social media content becomes second-nature. Once the goals are re-defined, targets are set, messaging made clear and audiences defined, social media content creation becomes a straight forward, and even fun, process. It's important to keep hold of the notion that social media is that -- social!