Supporting organisations to communicate clearly, credibly, and safely in public
Supporting organisations to communicate clearly, credibly, and safely in public
In 2026, AI can generate content faster than ever, but audiences are more discerning than ever too. People can sense when a post feels generic, forgettable, or disconnected from real life. Genuine connection - the kind that builds trust, brand preference, and long-term loyalty - comes from nuance: understanding your audience’s fears, hopes, language, and context.
In an increasingly complex and high-visibility world, businesses and organisations don’t just want “content”. They want to sound credible, human, and safe in public.
That’s where Monday Creative comes in.
I offer human-led strategy and storytelling — bringing taste, empathy, intent, and cultural insight to every piece of work. These are things AI cannot replicate at scale. AI can assist with drafting, but it takes a strategist to shape ideas into messaging that resonates, connects, and drives meaningful action.
If you’re reading this, you’re likely looking for more than surface-level marketing. At Monday Creative, I offer:
Because you’re working with a real human, with lived experience, strong intuition, and commercial understanding.
I’m not just a content writer. I’m a Narrative & Message Strategist, working as a message architect, voice and positioning specialist, authoritative content writer, and risk-aware content editor.
As the founder of Monday Creative, I specialise in writing that requires judgment, interpretation, risk awareness, narrative construction, and clarity under complexity. My background as a qualified lawyer and trained journalist gives me a distinct edge.
From law, I bring precision with language, an understanding of risk and compliance, awareness of the consequences of wording, and the ability to frame, argue, and persuade clearly — even in nuanced or ambiguous situations.
From journalism, I bring strong story structure, sharp interviewing skills, the ability to find the real angle, translate complexity for public audiences, and uphold ethical, credible storytelling.
My work is writing-led, but always strategy-powered. I help determine what should be said, how it should be said — and what should never be said.
I specialise in high-trust, expertise-based communication and social media strategy, helping businesses strengthen their online presence, engage meaningfully with audiences, increase visibility, and align their messaging with real business goals. I understand what it takes to build and sustain a business, and how challenging it can be to communicate clearly in today’s fast-moving digital landscape.
This is where Monday Creative becomes an ideal partner. AI, in its current form, is weak at this level of judgment and contextual understanding. Used well, however, it can be a powerful tool.
Let my experience work to your advantage. Together, we can use AI as an aid and not a replacement - to translate your “why” into language your audience truly understands.
If you’re ready to elevate your communications and sharpen your messaging, I’d love to connect. Get in touch for a complimentary, no-obligation conversation to explore what’s right for you.
Until then ~ stay social.
Ngā mihi,
Melissa McDonnell
Melissa McDonnell
We did a podcast! Melissa (Monday Creative) & Anna Mowat from Real Parents came together in 2022 for a few episodes to discuss their parenting experiences - the highs, lows, science & everything in between!