At the core of my work is storytelling. I’m driven by curiosity - by understanding people, their motivations, and the passion behind what they do.
I help businesses translate that into clear, authentic storytelling that resonates with their audience. Through a collaborative process, I create digital marketing solutions that are original, strategic, and designed to build real connection.

Monday Creative gives clients back their time. My key offering is to assist with content strategy, writing, auditing and implementing best social media marketing practices to amplify your key messaging.
I take away the need to think about each and every marketing post, allowing clients to focus primarily on their core business "whys" and "where to next".

Monday Creative was built on the belief that credibility matters. In an age of fast content and constant noise, audiences are more discerning than ever. They can sense when messaging is disconnected, generic, or performative. Real connection comes from understanding people—their context, their concerns, and the language they trust.
With a background in law, journalism, and business, I bring a considered, ethical, and human approach to digital communication. My goal is simple: to help businesses show up honestly, thoughtfully, and in a way that lasts.

Born and bred in Christchurch, I love collaborating with local businesses to create quality content that highlights their products and services in a genuine way. I’m all about community, conversation, and connection and you’ll often find me sharing thoughts and topics on my own social media to keep those conversations alive. Let’s get the chat going.
Pop over to my Monday Creative Facebook Page and catch up on the latest.

I bring together legal thinking, commercial experience, and journalism craft to help businesses communicate clearly in a crowded digital world.

I’m a proud mum of four daughters, all close in age, who bring constant energy, humour, and perspective to our family life. It’s busy, full, and rarely quiet, but always rewarding.
As a family, we love staying active, whether that’s through board games, sport, or time outdoors. We also share our days with an energetic black lab who believes she’s one of the kids and never misses a chance to eat, run, or play.
With a background in law, journalism, and commercial leadership, I help businesses find their voice and show up online with clarity and credibility. My work spans social media strategy, platform training, writing, blogging, and copywriting - always grounded in nuance, audience insight, and purpose.
I’ve worked across global law firms, newsrooms, and small local businesses, and I bring that breadth of experience to every project. Clear thinking, strong storytelling, and content that actually connects -that’s the sweet spot.
Melissa McDonnell
